getting some milk on to make my honey nut cheerios cereal with gonna play some wwe thq w12 online gaming firsth though and maybe have a brief conflab on facebook before i hit the sack yo.
Thursday, December 15, 2011
Sunday, December 11, 2011
Honey Nut Cheerios Honeyway Train Augmented Reality bold by Boffswana for Saatchi & Saatchi NY
This ground breaking augmented reality game created by Boffswana for Saatchi & Saatchi NY and their client General Mills has just launched. Its a unique game built using the Unity3D engine that offers kids (and their parents) something they haven't seen, and most importantly its a whole lot of fun.
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Monday, December 5, 2011
Monkey Baby Shower Ideas
Your guests will go ape when you plan a fun monkey baby shower. Here are some ideas for food, drinks, and decorations:
Food:
While you can serve just about anything for the main and side dishes, allow bananas to be part of the desert plan. Banana cream pie, banana bread, and frozen, sliced bananas with a toothpick, are just a few choices. Most baby showers include some form of cake. Here is an easy way to give everyone a monkey treat.
Monkey Cupcakes:
Bake chocolate cupcakes and ice them with chocolate frosting. Place one standard size vanilla wafer cookie on the bottom to be used as a nose and mouth. Use gel frosting to draw two dots for the nose and a smile underneath for the mouth. Take two mini cookies and put them on the sides for ears. You can use any of the Nabisco 100 calorie packs or Keebler mini cookies. Add eyes using Honey Nut Cheerios, M&Ms or any soft round sweet candy or cereal.
Tropical Drinks:
The website hawaiiforvisitors.com has a complete recipe guide for many tropical drinks, mostly alcoholic. Non-alcoholic punches are also tasty and simple to make. Just combine equal parts: fruit juice, fruit punch, and a citrus carbonated pop, like Sprite or 7up. Add strawberry or orange sherbet just before serving. Using pineapple juice adds an extra taste of the tropics.
Decorations:
Think greenery like plants and trees. Anything that will give your location a jungle atmosphere is ideal, like green tableware and tablecloths. If you can get your hands on a couple of coconuts, they would great table decorations. There is a small game called "Barrel of Monkeys" where the object is to hook the arms of the monkeys together. Buy one of these games and spread the monkeys out on your table, so your guests can play.
Monkeys always seem to be having fun, so be sure to enjoy this delightful theme shower.
Copyright Kathryn Hilton 2010
Monday, November 28, 2011
Winnie the Pooh, Tigger and Pals Love to Play Party Games!
Throwing a Winnie the Pooh party can be a great time in Hundred Acre Wood. Liven up your next celebration by playing these party games!
Winnie the Pooh's Honey Toss
Winnie the Pooh is very hungry and is looking for some honey. Have the children help Winnie the Pooh by putting honey in his belly! Draw and color Winnie the Pooh on a large piece of poster board. Cut out a hole in his belly large enough that small bags of cereal can to be tossed inside. At the party, line up the guests to help Winnie the Pooh! Hand each child three honey pots which can be made by placing "Honey Nut" Cheerios into small sandwich bags. Every child who tosses all three pots of honey into Winnie the Pooh's belly wins!
Winnie the Pooh Balloon Kick
Winnie the Pooh loves to play with balloons! Tell the kids that Winnie Pooh has lost his balloon and needs them to kick it into his honey hole! Take Winnie's famous red balloon and place it on the floor. Set up the honey hold by placing two chairs about three feet apart. Tell the children that they must kick the balloon into Pooh's honey hole by kicking the balloon between the trees. Every child who kicks the balloon through the chairs is declared the winner. For older kids try blindfolding them or turning them several times before they start to kick.
Kids love Winnie the Pooh, and with these party games, you can host a Winnie the Pooh party kids and parents will be talking about long after they leave Hundred acre Wood.
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Tuesday, November 22, 2011
Hiking Foods - Tips to Have Great Fun on the Trail
Are you planning for hiking? Or are you preparing for hiking?
Second question is very important for hikers. Most of the people start their hiking without proper planning. However, here planning means food preparation. Hiking is very energy-consuming, if you do not have enough nutrition during hiking then you will suffer from tiredness, dizziness, nausea, malaise, and cramps.
If you want to enjoy your hiking maintaining good health, you need to bring some foods with you. These are:
Gorp or trail mix:
This is very important food items that can be a great source of energy during hike. This is also very delicious food to eat. Train mix may contain M&M, mini marshmallows, chocolate chips, potato chips, banana chips, cheerios, chex cereal, raisins, peanuts, cashews, and dried coconut. You can buy these foods from any super shop. Gorp is the best choice during travel on train.
Energy bar:
You may like power bars, Cliff Bars, Luna, Molex or any other brand; these are very good source of energy on the trail. This food item works very well during workouts or exercise. However, energy bars are bit expansive, price range from .25 to .50 each, that is why it is better to buy in bulk.
Granola:
This is available in a variety of flavors, colors and nutritional value ranging from honey, and nut to more foreign combination like blueberry or cherry. Fat and carbohydrates are main components of Granola. This is an excellent food for hikers on the trail.
Dried food:
Dried foods are not easily perishable and contain more calorie per ounce of food. Most common dried foods are Raisins, dried apricots, dried apples, dried pineapple, and dried banana slices. You can also use this food with peanut, butter or cheese.
There are some other foods that you can bring with you on the trail. These are tuna with crackers, hard cheese and crackers, peanut butters, candy bars, fresh fruit, and beef jerky.
Remember to bring water. This the most important drink that you must bring with you during hiking, because water stress is a big problem on the trail.
Have a great fun on your trail. Good luck!!!
Saturday, November 12, 2011
Brand Extensions - They're Not Just For Breakfast Cereal Anymore
Fragmentations, Extensions, Subs and Spin-Offs -
Brand Yoga Can Save Your Business
A Company's brand is one of its largest, most important assets, one that takes years to develop, one that must be nurtured, massaged, cultured and maintained. For broad-based product and service companies, sometimes putting your brand through some yoga-like exercises can lead to tighter targeting, enhanced revenue and improved profitability. The creation of brand extensions, brand fragments, sub-brands and divisional spin-offs can allow your business to more closely identify potential customers, better serve existing customers, and create more value for the parent company over time.
In general marketing practice, it is clear that being everything to everybody is not the most efficient way to market your company and its products. The one-size-fits-all approach leaves much to be desired, as it is wasteful and inefficient in reaching the right customers at the right time without falling on deaf ears 99% of the time. Yet, knowing this, many businesses still hold themselves out as offering "whatever you need, we can do," in an effort to effectively attract and serve clients. Top-flight business executives have realized that building into their core business, "sticking to their knitting," is a strong, effective strategy for solidity and growth.
With the realization that the core business should be the only business, many companies divest themselves entirely of their non-core enterprises, effectively sacrificing the revenue from these businesses, regardless of their health. There are other solutions that are less grueling, primarily revolving effective use of brand.
Service businesses, especially those who offer a wide range of related services to a variety of industries, are often over-extended - so much so that their brand effectiveness tends to suffer or is made so diffuse as to be irrelevant. One of the powerful elements of a well-defined brand is the ability of the company to create a set of narrowly realized characteristics that are easily recognizable and transferable to all services offered. Without that central running theme, the brand becomes less effective and loses its power.
One solution to this challenge is to create sub-brands or extensions, each with slightly differing characteristics, to attach to the most closely related baskets of services. Market and customer research will often highlight clear break points among the services, allowing management to group them effectively, based on how customers use and perceive those services.
Sub-brands are presented differently than extensions - typically, the new brand is launched along with a tag line identifying the parent brand, i.e. "Orange-Glo, an S.E. Johnson Company" - using the cache of the parent company brand, S.E. Johnson, to "buff" the new product, Orange-Glo and transfer those positive characteristics to the new product.
An Extension tends to carry more of the parent brand's appearance and nomenclature with it, and is most effective with closely related products. An example can easily be found in the processed food industry: Cheerios and Honey-Nut Cheerios. An extension is essentially a new flavor version of the original product. The new product carries all the same positive characteristics as the original, but is held out as an improvement or lateral shift to serve a new market. General Mills owns many brands, and several of them are cereals, but the Cheerios brand has been extended without using the parent company's name.
Fragmentation is when the main brand is broken down into separate entities all owned by the same parent company. Coldwell Banker successfully created fragments to contain some of their acquisitions and essentially gave their internal divisions an external brand. These included one for residential and one for commercial real estate, one for financial services, one for thrift services, and one for loan servicing, all of which carried the Coldwell Banker moniker along with them. Fragments can more easily be separated into and potentially sold as self-supporting, freestanding entities if they are profitable, allowing flexibility for the core business to remain consistent. These would be Spin-off companies, which from a brand standpoint take a few of the main characteristics as the original but roam the furthest of the bunch from the core business.
Each of these brand adjustment strategies has a specific set of circumstances that trigger their implementation, based on the service model, customer profile, goals and objectives of the company and its management. Broad-spectrum service businesses are often well served by adopting a fragmentation strategy, allowing for baskets of services to be bundled and marketed more effectively to a tighter customer profile. More disparate conglomerate companies often benefit from a combination integration and spin-off strategy, which allows them to gain some specific resources under the main brand, polish them and standardize them, and then put them into action and launch the freestanding company without diverting significant operating resources to do it.
Extension is often used to broaden the service or product mix incrementally to slowly penetrate new market niches and widen the target market for greater revenue. Sub brands are often used to integrate acquisitions and absorb the newly purchased company under the larger umbrella brand. This can only be taken so far, especially if the parent company has never shown evidence of a connection to or possessed the expertise in the new company's core business. Best evidence of this in history is when AMF bought Harley Davidson motorcycles.
AMF was known as a manufacturer of sporting goods, from bass boats to basketballs and bowling balls. On paper, seeing motorcycles as another piece of sports gear, AMF management applied the same manufacturing techniques and tolerances and marketing strategies to motorcycles, with disastrous results. AMF's brand wasn't strong enough to overcome the inherent business and production problems that followed.
Quality, previously held at a premium, plummeted, tanking sales and nearly destroying the brand. A company once known for building bullet-proof cycles for a very specific segment of the riding population, now offered troublesome, leaky, unreliable bikes that spent more time in the shop than on the road, and that had to be positioned at the rear of public parades to protect those behind from the parts flying off. H-D's management eventually bought the company back from AMF, and implemented highly effective, rigid production standards and started rebuilding the brand. They eventually turned a near failure into one of the most rousing successes in product brand history, creating an iconic American brand in the process.
HD's brand is now one of the strongest in the country, and now lends its own cache to hundreds of carefully screened and scrutinized licensed products, driving huge revenue streams and building the brand further, and spawning its own sub brands including Buell (an acquisition), Screaming Eagle (a partnership), and HD Street (an extension).
Clearly, all these brand gymnastics are not to be taken lightly, but undertaken after significant introspection and consideration by senior management. If their expertise in-house doesn't include brand experience above the product level, often a qualified consultant is enlisted to help guide them through the murky waters of touchy-feely brand differentiation, in conjunction with a qualified business transition team. However it's done, a plan is needed to map out the strategy for the forward five years, to allow the team to assess the potential impact of these moves and to take steps to mitigate any negative fallout from the changes.
Whatever route a company takes, the change in brand status will allow them to more tightly group and accurately target prospective customers, serve them better, and maintain higher customer retention rates, boosting lifetime value. It can build more robust revenue streams over time, and in some cases, these types of changes can allow marginal businesses to weather economic strife, grow more powerful and build cache sufficient to allow greater success in the future.
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Wednesday, November 2, 2011
Sunday, October 23, 2011
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